In 2014 Gavriel D. Meron, founder and former CEO of Given Imaging – the Company that successfully brought the PillCam to the world – partnered with Texas-based Lifestream Purification Systems to form HyGIeaCare, Inc. to bring the HyGIeaCare FDA-cleared Prep System and Prep procedure exclusively to the GI world.
The goal of HyGIeaCare is to provide unique services and solutions to gastroenterologists to deliver better GI outcomes for their patients and their practice through a chain of HyGIeaCare Centers to be established in the US and throughout the world.
In the US, 14.5M screening colonoscopies are performed each year, and this number is growing annually. According to the recently released US Multi-Society Task Force Consensus Statement on Adequate Bowel Cleansing for Colonoscopy, up to 20 - 25 percent of all colonoscopies are reported to have an inadequate bowel preparation. An incomplete standard prep makes it difficult to detect precancerous lesions. Current prep is also burdensome. There is clearly a need for a better way to prep colons.
Global Management Team
Founder, Chairman and CEO
Gavriel (Gabi) brings over 40 years of leadership experience to HyGIeaCare®, with 20 years of experience in the gastroenterology market. In 2006, Gabi established M.G.D. Management Services and Investments Ltd. In Israel, serving as its Chairman and CEO, providing management services to numerous companies including HyGIeaCare.
In 1998 Gabi founded Given Imaging Ltd., and served as President and CEO till 2006. Prior to that, Mr. Meron held executive positions, including: CEO of APPLItec Ltd., 1996 – 1997; General Manager and COO of Optibase Ltd. (Nasdaq: OBAS),1994 – 1995; CFO of InterPharm Laboratories Ltd. (NASDAQ: IPLLF), 1988 – 1993; VP Finance and Administration of Numax Electronics Inc., Hauppauge, NY, 1985 – 1987; Head of Corporate Budgets for the Tadiran Group,1983 - 1985; Officer in the Israel Defense Forces General Headquarters, retired Major - 1973 – 1983. Gabi has an M.B.A. from the Recanati School of Business, Tel Aviv University (1979) and a B.A. in Economics and Statistics from the Hebrew University, Jerusalem (1973).
Vice President Marketing and member of the Board of Directors
Michal brings over 16 years of experience in marketing in the medical device industry. Michal is employed by M.G.D. Management Services & Investments Ltd. In Israel providing Marketing services to HyGIeaCare and has held senior positions in marketing at companies including novoGI Inc., Spirocor Ltd., Virtual Point Ltd., Dafna Wiseman & Lavi Ltd.
Michal studied at Bar-Ilan University, Ramat Gan, Israel, where she received an M.A. in Sociology, a B.A. in Social Sciences - Psychology and Sociology, and a Diploma in Organizational Consulting and Development.
VP Collaboration and Development
Lee brings over 25 years of medical sales and sales leadership experience of which 16 years' experience is in the field of gastroenterology.
Lee has held sales leadership positions with companies such as Mauna Kea Technologies, Inc.(Cellvizio), novoGI, Pentax Medical, Verathon Medical, Verimetrix, Given Imaging, STERIS Corporation, Criticare Systems and Ciba-Corning Diagnostics.
Lee has a wide range of experience and expertise including hiring/recruiting, sales training/development, international sales, business planning, new product launches, compensation planning and sales metrics.
Lee holds a B.S. from Texas A&M University
VP Clinical and Regulatory Affairs
Dawn has worked in the medical device industry for 25 years.
Previously associated with SonaCare Medical, where she obtained regulatory authorization for the Sonablate Device indicated for the transrectal high intensity focused ultrasound (HIFU) ablation of prostatic tissue; this authorization initiated a new device classification defined as high intensity therapeutic ultrasound (HITU) energy.
Dawn previously managed clinical trials and regulatory submissions with Kalaco Scientific, Given Imaging, and Novoste Corporation.
Dawn holds a BSc in nursing from Georgia Southern University, Statesboro, GA, and an MBA from Brenau University, Gainesville, GA, has a certification in the administration of clinical research (CCRA) and is a member of ACRP, RAPS and ONS.
Founded Lifestream Purification Systems, LLC in 2000 to manufacture and distribute the colon irrigation device that he invented, branded the Angel of Water® CM-1. Lifestream obtained FDA clearance for the device in 2002 and CE Marking in 2006 and since then has gained an international footprint in over 35 countries primarily in the medi-spa market.
The company also manufactures and distributes Rocco’s patented Cherubum® Lavage Chair + Enema Kit for home health care needs. In 2013, he and Amy - his wife and business partner - branded the HyGIeaCare System to better address the gastroenterology market. In 2014 Rocco and Amy Bruno with Lifestream partnered with Gavriel D. Meron, formerly of Given Imaging, to form HyGIeaCare Inc. and dynamically bring Lifestream's innovative colon cleansing products, procedure and vision to the GI world. With a keen lifelong interest and educational background in the healing arts, Rocco Bruno is a “think-out-of-the-box” entrepreneur and inventor for over 30 years.
Amy Heilman Bruno
Vice President and member of the Board of Directors
Amy co-founded Lifestream Purification Systems, LLC with husband Rocco Bruno in August of 2000 in Austin, TX. Amy has 15 years of experience managing and directing company operations, policy, and planning for Lifestream Purification Systems (LPS) LLC, an ISO 13485:2003 certified medical device company for the manufacture of Class II colonic irrigation devices (“the prep system”) and Class I [exempt] home enema systems. Lifestream has sold its products in over 35 countries since FDA clearance in 2002 and CE marking in 2006. Prior to Lifestream, Amy was engaged in patient practice in acupuncture and Chinese herbs, was managing editor for The Journal of Health and Social Behavior at The University of Texas at Austin and assistant to the curators of 20th C. Art at The National Gallery of Art, Washington.
Amy has an M.S. in TCM from The Texas College of Traditional Chinese Medicine; M.A., Linguistics from The University of Texas at Austin; and B.A., English from Haverford College.
Liat is employed in Israel by MLS Ltd, providing Chief Financial Officer services to various multinational companies and Venture Capital funds, including companies from the medical device sector and HyGIeaCare.
Liat is a Certified Public Accountant by profession and holds both an MBA and BA in Economics and Accounting from the Tel-Aviv University in Israel.
The HyGIeaCare® System is an FDA cleared prescription medical device, approved only for colon cleansing, when medically indicated, such as before radiologic or endoscopic examinations.
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